What is FemTech and Why is it Important?

It is estimated that by 2025, FemTech will be a $50 Billion industry. You read that right, Billion with a B. So what’s all the hype about?

It is quite simple really. Women’s healthcare has long been a forgotten market. It’s a taboo of sorts, something that is rarely discussed yet irrevocably exists. Nearly half the population is women, that’s a pretty large market to overlook. Not until recent years have we seen products focused specifically on women’s health. But that is changing at record speed and comenityMED™ is learning to navigate the waters of this vast expanse.

FemTech is described as “a category of software, diagnostics, products, and services that use technology often to focus on women's health. This sector includes fertility solutions, period-tracking apps, pregnancy and nursing care, women's sexual wellness, and reproductive system health care”.

Already in the arena are some amazing brands such as Thinx underwear, Lola tampons, and Ava fertility trackers. This is a small sampling of the companies that are taking the industry by storm.

We manufacture Resilient™ Professional Foot Supports for medical exam table stirrups. We often hear, “Why hasn’t anybody thought of this?” While we share the same curiosity, we are not totally surprised.

Women for decades have been propped up into cold metal stirrups with little thought about physical or psychological comfort during a pelvic exam. It’s just a doctors visit, right? Wrong. Women absolutely care about the small comforts of stirrup covers. Doctors have used make-shift covers of socks and oven mitts for years, doing their best with what was available. But we’ve changed that. We’ve introduced a foot platform that cradles the foot with outstanding support, is slip resistant, easy to sterilize between patients, and provides a more professional appearance. They are silky smooth and come in fun colors.

But why does this matter? When patients feel comfortable at the doctor’s office, when the atmosphere is pleasant and welcoming, they are more likely to resist appointment anxiety and actually show up. And when you show up, you get the care you need. And when you get the care you need, you can go about your life.

We began comenityMED™ to improve patient comfort. As we evolve, we are excited to see how we can contribute and shape the future of women’s health technology, both at a conversational level and with the products we bring forth.

Blog post by Brittany Luea, Co-Founder of comenityMED™